Media Development

Media is the driver of all campaigns with a simple rule of thumb: For every dollar put in, a multiple needs to be received. The higher that multiple, the more effective the campaign.

We have divided the Media Development process into three distinct stages:

(a) Media Research: Appropriate drivers and parameters need to be identified. These include everything from creative formats, campaign messaging and life stage identification to frequency of messaging, geographic distribution and the like.

(b) Media Planning: The publisher end can be just as daunting. With tens of thousands of sites, identifying the appropriate sites that can most effectively meet the advertiser's requirements is no easy task.

Backed by strength, experience and a proprietary knowledge base, digitalroot's team of media professionals work closely with the advertiser to develop the optimal campaign to achieve the stated objectives. We are also continually and actively engaged with the publishing landscape to keep abreast of this highly dynamic environment. This allows us to quickly identify the right placements and appropriate media mix.

(c) Media Buying: Our strong relationships with the publishing community allow us to effectively leverage our buying power which translates into highly reduced pricing for our clients. With rate discounts of up to 90%, clients are thrilled by the amount of bang that we can deliver for the buck. It does not end there as the resources dedicated to maintaining this relationship also allows us to be aware of new advertising opportunities as they arise, enabling our clients to tap into virgin waters, a premium in this environment.