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About Us: Executive Biography

Formed in 1998 as a cutting-edge interactive agency, digitalroot has constantly pushed the envelope of what an agency should offer. We have always believed that to leverage the value of the Internet as a medium, it is necessary to understand both the technology that comprises it and the cultural shifts that it has created.

This thinking has allowed us to develop an advertising methodology that allows our clients to achieve the best possible customer relationships in the most cost-efficient manner.

Executives:

 Kumar Verma, Founder and CEO

 Ashwin Verma, VP of Corporate Development

Ashwin Verma
VP of Corporate Development

Mr. Verma joined digitalroot after selling his company, eSonte, an e-marketplace infrastructure company. At eSonte, Mr. Verma held the position of VP of Product Development. Prior to that, Mr. Verma held the position of Product Manager at NetCentives, where he managed the development of several of their partner products, including their core merchant-side software.

Prior to Netcentives, Mr. Verma worked for National Economic Research Associates as an associate research analyst. Mr. Verma also worked for Goldman Sach's Equity Group where he followed the technology sector.

Mr. Verma received a MBA from the Wharton School of Business.

 
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